Our Story

We created Cloud.IQ to cut all the complexity of selling online.

Having previously used our technology to help some of the world’s biggest companies improve online performance, our founders, James and Paul, developed the Cloud.IQ platform to give small and growing businesses an intelligent and effective way to recover lost revenue, better engage customers, and boost growth.

Online shopping is the world’s favourite way to shop but 98% of website visitors still leave without buying anything. Powered by science and real human insights, our simple to set up marketing platform makes it easy for growing businesses to create personalised content and fully automated campaigns - effortlessly turning passing website visitors into life-long customers.

We’re proud to be the only conversion platform trusted by global payment giants, PayPal. And with funding from PayPal, Nauta, Finance Wales and Juno, our amazing team is going from strength to strength with offices in London, Madrid and Cardiff.

We’re on a mission to cut out all the nonsense in online conversion, so more people can grow great businesses.

Cloud.IQ - Making your business fly.


James Critchley

Will Brown

Will Brown

A company built on shared values

We simplify the science

We make it easy for any business to understand the smart science and insights powering their online marketing success.

We take the lead

Everyone at Cloud.IQ is bold enough to step up to complete the task at hand. We’re proactive, not reactive.

We build trust and belonging

We foster a culture of trust, respect and belonging. We work hard to unite our brand inside and out.

Nobody is bigger than the business

We leave egos at the door. Nobody is more important or more impactful than anyone else at Cloud.IQ. This is a place where success is shared.

We are honest and authentic

We hide nothing from our clients. We do not fuel the doubts of our clients with complicated jargon or by hiding behind small print.

We bring ourselves to work

We value the differences that everyone brings to the business. Our personality is what sets us apart.

We create experiences that WOW

We are always looking to create moments that wow clients, that surpasses expectations and that are remembered.

We are growing together

We involve everyone in our mission. We make sure everyone’s voice is heard. We are creating a hub and source of online marketing knowledge.