Our story


We created Cloud.IQ to cut all the complexity of selling online.

Having previously used our technology to help some of the world’s biggest companies improve online performance, our founders, James and Paul, developed the Cloud.IQ platform to give small and growing businesses an intelligent and effective way to recover lost revenue, better engage customers, and boost growth.

Online shopping is the world’s favourite way to shop but 98% of website visitors still leave without buying anything. Powered by science and real human insights, our simple to set up marketing platform makes it easy for growing businesses to create personalised content and fully automated campaigns - effortlessly turning passing website visitors into life-long customers.

We’re proud to be the only conversion platform trusted by global payment giants, PayPal. And with funding from PayPal, Nauta, Finance Wales and Juno, our amazing team is going from strength to strength with offices in London and Cardiff.

We’re on a mission to cut out all the nonsense in online conversion, so more people can grow great businesses.

Cloud.IQ - Making your business fly.

Some of the amazing brands that trust Cloud.IQ


We have just finished our trial with Cloud.IQ's Cart Abandonment program and I have been highly impressed with the results achieved so far...

along with the service and support I have received from the Cloud.IQ team. Having worked with transactional and marketing emails for over a decade, I think the fact that emails are branded with PayPal's logo vastly improves their performance due to the trust customers have in the PayPal name. We can also be confident that everything is in line with GDPR regulations. Very pleased to have signed up for a 12 month contract. Thank you Cloud.IQ and PayPal!

- Lucy Rayner, Marketing Executive


We are excited and thrilled to be using the Cloud.IQ & PayPal cart reminders.

So far we are showing an uplift of nearly 9% and a recovered revenue of over £5,000 in less than 10 days of using the platform. We are amazed by the results and look forward to seeing the numbers as the trial continues.”

- James Hall, Owner


We’ve successfully trialled Cloud.IQ for a short while now and we’ve seen a good return on our investment,

with close to 10% uplift in revenue and conversion rates close to 20%. We hope we can improve these numbers even further with the new features. We never had any abandoned browser/cart solutions as a lot of them become overpriced and unmanageable because of the various restrictions and complicated integrations – not with Cloud.IQ. It’s very easy to integrate and manage.”

- Nick Marshall, eCommerce Manager

A culture built on shared values

We simplify the science

We make it easy for any business to understand the smart science and insights powering their online conversion success.

We take the lead

Everyone at Cloud.IQ is bold enough to step up, to the task at hand. Everyone is proactive, nobody is ever reactive.

We build trust and belonging

We foster a culture of trust respect and belonging. We work hard to unite the brand inside and out.

Nobody is bigger than the business

We leave egos at the door. Nobody is more important or more impactful than anyone else at Cloud.IQ. This is a place where success is shared.

We are honest and authentic

We hide nothing from our clients. We do not fuel the doubts of our clients with complicated jargon or by hiding behind small print.

We bring ourselves to work

We value the differences that everyone brings to the business. Our personality is what sets us apart.

We create experiences that WOW

We are always looking to create moments that wow clients, that surpasses expectations and that are remembered.

We are growing together

We involve everyone in our mission. We make sure everyone’s voice is heard. We are creating a hub and source of online marketing knowledge.


Join 1000s of growing businesses that
use Cloud.IQ to drive website traffic and
convert more visitors into customers.

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